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Article from Real Trends written by Coach Donna Stott

Ask a coach: Do I need to pay for real estate leads?

Real Trends, April 22, 2022, 9:21 am By Donna Stott

There is no doubt that lead generation programs are big money makers — for those selling those leads to agents, or for brokerages getting agents to come to them with a promise of leads.

In my opinion, they are huge money- and time-suckers for agents, however. I believe Steve Murray (senior advisor to RealTrends) once wrote about how agents are paying on average from these sources of over $3,300 per closed lead. That’s not the worst of it.

The worst of it is this: Agents say that these leads covert 1% to 4% of the time. That means for every 100 leads an agent follows up with and nurtures, only one to four of them end a closed deal.  So, they wasted their time on 96 to 99 people.

Who do buyers and sellers work with?

Click HERE to read the entire article.

Filed Under: Buyers/Sellers, Coaching Tools, YCM Books Tagged With: Coach Donna Stott, Energy of Relationship, lead, prospecting, real estate relationships

Objection Handling

May 11th 2015

https://s3.amazonaws.com/2015groupcalls/May/5.11Objections.mp3

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Filed Under: Member Mondays Tagged With: conversational selling, guide, lead, Persuasion skills, Steer People

Skills Training – Lead Follow Up

June 19, 2014

https://s3.amazonaws.com/YCMFlexCoaching/ST+-+Lead+Follow+Up.mp3

 

Filed Under: Uncategorized Tagged With: 06/19/14, 2014, funnel, income, lead, lead follow up, leak

Skills Training – Business Sources

May 15, 2014

Filed Under: Uncategorized Tagged With: 05/15/14, 2014, basics, business, generation, lead, lead generate, leads, plan, skills, sources

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