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Article from Real Trends written by Coach Donna Stott

Ask a coach: Do I need to pay for real estate leads?

Real Trends, April 22, 2022, 9:21 am By Donna Stott

There is no doubt that lead generation programs are big money makers — for those selling those leads to agents, or for brokerages getting agents to come to them with a promise of leads.

In my opinion, they are huge money- and time-suckers for agents, however. I believe Steve Murray (senior advisor to RealTrends) once wrote about how agents are paying on average from these sources of over $3,300 per closed lead. That’s not the worst of it.

The worst of it is this: Agents say that these leads covert 1% to 4% of the time. That means for every 100 leads an agent follows up with and nurtures, only one to four of them end a closed deal.  So, they wasted their time on 96 to 99 people.

Who do buyers and sellers work with?

Click HERE to read the entire article.

Filed Under: Buyers/Sellers, Coaching Tools, YCM Books Tagged With: Coach Donna Stott, Energy of Relationship, lead, prospecting, real estate relationships

OpenDoor Article Feb 2022

OpendoorOpendoor, the largest iBuyer in the U.S., saw its revenue spike more than 1,400 percent during the fourth quarter of 2021, with similar percentage gains in the number of houses it sold — though its net loss also climbed compared to a year earlier.

Click HERE to read the article.

Filed Under: YCM Books Tagged With: Opendoor

Dunbar’s number: Why we can only maintain 150 relationships

Article from BBC.com – Dunbar’s number: Why we can only maintain 150 relationships

Click HERE to read Dunbar Number: Why we can only maintain 150 relationships

The theory of Dunbar’s number holds that we can only really maintain about 150 connections at once.
But is the rule true in today’s world of social media?

Filed Under: Coaching Tools, New Courses, YCM Books Tagged With: 150 to life, 150toLife, Dunbar's Numbers

Heart & Art of NetWeaving Book

Heart & Art of NetWeaving Book - Gift copyBuilding Meaningful Relationships One Connection At a Time

Re-Introduction by Robert S. Littell:

“When NetWeaving began, I had no idea that over the next decade it would become a global phenomenon and partly that’s due – thanks to permission from Catherine Ryan Hyde, author of book, “Pay it Forward”, on which the movie classic of the same name was based – to the fact that NetWeaving is now known globally as the ‘business’ version of “pay it forward”.

“Actually, even before the word, NetWeaving came about, the concept started with a term a good friend of mine, Geoffrey Kridel and I called, “Do A Favor Marketing” (DAFM). In order to trademark it, we changed it to “Do A Favor Marketing™”. One day, during a brainstorming session for the company we had formed, “The Enrichment Company”, as we were discussing ‘weaving’ enrichment into the process, the word “NetWeaving” popped out of my mouth, and as they say, the rest is history.”

Heart & Art of NetWeaving Book – Available with permission from the Author Robert S. Littell

Filed Under: Coaching Tools, YCM Books Tagged With: Coaching Tools, YCM Books

Booklet for FSBOs “How to Sell Your OWN Home On Your Own”

For Sale By Owner BookletThe purpose of this booklet is to give you the tools you need to get your home sold in today’s Northwest Atlanta market in light of recent economic changes.

Using these tips and techniques will give you the competitive edge you need to conquer not only the other “For Sale By Owner’s” in your community… but also the competition of all homes for sale.

FSBO Handbook Completed 1.21

Filed Under: FSBO, YCM Books Tagged With: Coach Mike Stott, for sale by owner, FSBO

Coaching Tools – BPeace Sales Guide Final Aug 2014

This workbook is part of the Bpeace Business Growth Guides series, produced specifically for owners of existing small and medium-sized businesses in developing markets.

The content of these workbooks has been culled from various sources and enhanced by the personal experiences and expertise of business experts among the Bpeace membership. In addition, each workbook is edited for specific countries. This workbook is edited for El Salvador and Guatemala

BPeace Sales Guide Final Aug 2014 (PDF)

Filed Under: Coaching Tools, YCM Books Tagged With: Bpeace, business, guide, how to sell, Sales, selling

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