May 16, 2022
Your Coaching Matters YCM Pedia
Make This Year Your Best Year Yet in the Real Estate business
May 9, 2022
Download Presentation Here
May 9, 2022
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“Diversity is not just about color
Diversity. We allow everybody to come into the room
Equity. Equal access to all opportunities to everyone
Inclusion. Allow everyone to have a fair voice.
Take the steps necessary to make the change. Be brave enough to sacrifice to do what’s right”
Feds changing fair housing guidelines for the first time in over 20 years!
Buyers today are spending 55% more for the same house
“Teaser pricing is a factor. Listing at $395,000 when they know the home is worth worth $450,000 is confusing. Buyers cannot navigate teaser pricing since a $400,000 home may be worth $400,000 or $500,000. That’s why you need me as your representative.”
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“I am not an economist but I listen to smart economists. In our area our population is growing we have secure jobs and demand is increasing. You may need peanut butter and jelly instead of avocado toast but if you can afford it long-term then buy.”
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“Tell us what you know about the market? Then confirm or correct”
“I am so delighted to hear that. Zillow is a wonderful tool for cocktail party conversation but when you’re buying or selling you gotta go deeper than that.”
If you want all my notes for the NAR Mid-Year Meeting (they may be rough) email me at Mike.Stott@mac.com.
Your Coaching Matters Supports Agents and Brokers to Elevate the Professionalism of Real Estate. If you are not a member, will you join us at |
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May 2, 2022
May 2, 2022
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You could be right. Higher rates means it costs you more to own than before. And I suspect rents will go up too. Lets look at the numbers If you were looking at borrowing $300,000 at 3.5% your principal and interest was $1348 a month. Rates are as high as 5.5% now for 30 year fixed but 10 year Adjustable rates mortgages could be just what you are looking for – your rate is fixed for TEN YEARS – and the payment is $1502 at 4.4% – about $155 a month more – it hurts but it shouldn’t stop you from buying. Lets’ chat with your lender to see what’s possible.
*Article by Sam Trimble
COVID-19’s impact has boosted the appeal of QR codes because they’re “touchless” and truly convenient. So, what Zoom has become for office meetings, these link-bearing graphics are doing for marketing materials and client engagement.
I began using QR codes some years ago as a real estate agent in the West Texas town of El Paso. I now share my experience with agents, title companies, lenders and other industry leaders all over the country as a marketing technical director with WEST, a Williston Financial Group company.
You’re probably already thinking of ways to use them in your business, but here are a few of the things I linked QR codes to:
There are many QR code generators, and most have a free version and a paid version. I typically use Flow Code because of its ease of use and diversity of design options and functionality preferences. Another popular option is QR Code Monkey or Canva. Each has many super simple options and lets you create about a dozen custom codes to use immediately.
In FlowCode you can add your logo, customize the color, make it circular, and more, including changing the barcode to stars, hearts, thumbs-up and several other options.
Their tracking features are really robust, too. On their dashboard, you name the code, pick how many destinations you want, though I still keep it to one to avoid overcomplicating by directing the link to multiple places. Then just paste in the link to your document, YouTube video, Google page, Facebook, text, email, Wi-Fi — whatever — save it and your QR Code is ready to go.
Download it and do whatever you want with it.
You can always go in and edit your QR code’s link. So feel free to print a code on the back of your business card or save it as a favorite image on your cellphone. You’ll be able to update the link to another address any time you want, for instance, to link to a video instead of a PDF, or a new website, etc.
Be sure to make your QR code stand out wherever you print or place it in a marketing piece, a sign on your desk or a business card. Make the benefit of what they’re going to do very clear. If it’s a giveaway, make sure they know to “Scan this to enter my giveaway” or whatever it might be.
As I wrote about in a previous Inman article, reviews really are the future currency of our businesses. With a QR code to facilitate a client going directly to your specific review pages (be it Google, Facebook, Zillow, or another site), you’re sure to have more clients leaving reviews and testimonials.
The best time to ask for reviews is closing time, when they’re the most positive, most happy and most relieved. Have that QR code on your phone, and flash it to them right at the closing table. Why not get it done right then and there? There’s a good chance they’re going to open it up and leave a quick review for you.
After these record-breaking years, we are missing the boat if we’re not gathering as many reviews as possible. Although this incredible market won’t last forever, your reviews will.
*Sam Trimble is a marketing and technology director at WEST, a Williston Financial Group company, in El Paso, Texas. Connect with him on Instagram or Facebook.
Your Coaching Matters Supports Agents and Brokers to Elevate the Professionalism of Real Estate. If you are not a member, will you join us at |
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Coaching helps you bring your dreams into reality!
We do this by following a four-step Coaching model. The Coaching Model helps to get you beyond the mental chatter that is giving you reasons to stop moving toward your dreams and having what you want in life. Learning this model for use in your business is part of developing a new skill you can use in all areas of your life.
2022 Look, See, Tell the Truth, Take Authentic Action
Real Trends, April 22, 2022, 9:21 am By Donna Stott
There is no doubt that lead generation programs are big money makers — for those selling those leads to agents, or for brokerages getting agents to come to them with a promise of leads.
In my opinion, they are huge money- and time-suckers for agents, however. I believe Steve Murray (senior advisor to RealTrends) once wrote about how agents are paying on average from these sources of over $3,300 per closed lead. That’s not the worst of it.
The worst of it is this: Agents say that these leads covert 1% to 4% of the time. That means for every 100 leads an agent follows up with and nurtures, only one to four of them end a closed deal. So, they wasted their time on 96 to 99 people.
Click HERE to read the entire article.
April 25, 2022
April 25, 2022
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This one saves me much embarrassment
Grammarly is a cloud-based typing assistant that reviews spelling, grammar, punctuation, clarity, engagement, and delivery mistakes.
We will just wait until the market gets better in a few months. What specifically causes you to believe that the market will get better just because six months goes by?
What matters really is how much down and how much per month isn’t that correct? Lets look at the numbers.
Your Coaching Matters Supports Agents and Brokers to Elevate the Professionalism of Real Estate. If you are not a member, will you join us at |
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Client Profile to Invite and allow RELATIONSHIP
It’s critical to have information about your clients, potential clients, and potential referral sources. When you have the right knowledge, you develop TRUST, which is far more important than any product you sell. You don’t have to beat competition… you just need to go around them. You hold the KEYS when you know the People. Knowing them means knowing what makes them happy. Human nature leans toward creating happiness, however THEY define happiness. Maybe it’s your product, and it’s also always something else, too: Recognition, Respect, Reliability, Service, Friendship, Status, Convenience, and Help – things all of us care more about as human beings more than we care about any product. Once you attach your caring and personal knowledge of them to your product, people start seeing you differently.
Use the questionnaire below to develop a profile of each client, potential client, and potential referral source.
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