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Article from Real Trends written by Coach Donna Stott

Ask a coach: Do I need to pay for real estate leads?

Real Trends, April 22, 2022, 9:21 am By Donna Stott

There is no doubt that lead generation programs are big money makers — for those selling those leads to agents, or for brokerages getting agents to come to them with a promise of leads.

In my opinion, they are huge money- and time-suckers for agents, however. I believe Steve Murray (senior advisor to RealTrends) once wrote about how agents are paying on average from these sources of over $3,300 per closed lead. That’s not the worst of it.

The worst of it is this: Agents say that these leads covert 1% to 4% of the time. That means for every 100 leads an agent follows up with and nurtures, only one to four of them end a closed deal.  So, they wasted their time on 96 to 99 people.

Who do buyers and sellers work with?

Click HERE to read the entire article.

Filed Under: Buyers/Sellers, Coaching Tools, YCM Books Tagged With: Coach Donna Stott, Energy of Relationship, lead, prospecting, real estate relationships

Stott 58

The Stott 58

Client Profile to Invite and allow RELATIONSHIP

It’s critical to have information about your clients, potential clients, and potential referral sources. When you have the right knowledge, you develop TRUST, which is far more important than any product you sell. You don’t have to beat competition… you just need to go around them. You hold the KEYS when you know the People. Knowing them means knowing what makes them happy. Human nature leans toward creating happiness, however THEY define happiness.  Maybe it’s your product, and it’s also always something else, too: Recognition, Respect, Reliability, Service, Friendship, Status, Convenience, and Help – things all of us care more about as human beings more than we care about any product. Once you attach your caring and personal knowledge of them to your product, people start seeing you differently.

Use the questionnaire below to develop a profile of each client, potential client, and potential referral source.

The Stott 58 2022

 

 

 

 

Click here to download The Stott 58 2022

Filed Under: Buyers/Sellers Tagged With: Buyers/Sellers, Coach Donna Stott, stott 58

2021 Profile of Home Buyers and Sellers

2021 Profile of Home Buyers and Sellers PDF

Filed Under: Buyers/Sellers Tagged With: 2021 Profile of Home Buyers and Sellers

Build a Better Buyer Presentation Workshop

April 7, 2021

https://2021groupcalls.s3-us-west-2.amazonaws.com/BuildABetterBuyerPresentation.mp4

Download KCM How to Succeed in the 2021 RE Market PDF Here

2021 home buyers and sellers generational trends PDF

Build A Better Buyer Presentation 

18 Plus Ways to get your offers accepted

Editiable Buyer Presentation

How to Build a Buyer Presentation

Filed Under: Buyers/Sellers, Member Mondays Tagged With: 18 plus ways to get your offers, Build a Better Buyer Presentation, Coach Donna Stott, KCM

Monday Mindset: Tough Love Script for Buyers

April 5, 2021

https://2021groupcalls.s3-us-west-2.amazonaws.com/MM04052021.mp4

Download Presentation Here

Filed Under: Buyers/Sellers, Member Mondays Tagged With: Buyers/Sellers, Coach Donna Stott, lead follow up, Member Mondays

Profile of Home Buyers and Sellers

November 2020 Profile of Home Buyers and Sellers

Full 180 Page November 2020 Profile of Home Buyers and Sellers

Filed Under: Buyers/Sellers Tagged With: Buyers/Sellers

Wednesday Skills Call: Online Videos for Buyers and Sellers! Host: Donna Stott

April 29, 2020

https://2020groupcalls.s3-us-west-2.amazonaws.com/WedSkills42920.mp4

Filed Under: Buyers/Sellers Tagged With: Buyers/Sellers, Coach Donna Stott

Wednesday Skills Call: The Real Estate Cycle Part 2

February 26, 2020

https://2020groupcalls.s3-us-west-2.amazonaws.com/WednesdaysSkillsCall02262020.mp4

Download Powerpoint Here

Pool of Buyers Script

Filed Under: Buyers/Sellers Tagged With: Buyers/Sellers, Coach Donna Stott, The Real Estate Clock, The Real Estate Cycle

Why work with Buyers NOW!

July 2nd, 2018

 

https://s3-us-west-2.amazonaws.com/2018groupcalls/07+-+July/07.02.18+Why+work+with+buyers+now+video.mp4

 

Audio:

https://s3-us-west-2.amazonaws.com/2018groupcalls/07+-+July/07.02.18+Why+work+with+buyers+now+audio.m4a

Download Audio Here

Download Powerpoint here

Download Bonus Clock here

Filed Under: Buyers/Sellers, Member Mondays Tagged With: Buyers/Sellers, now

CMA

Screen Shot 2016-01-14 at 4.27.31 PMClick Here to Download CMA Sample 2017 (.XLS)

Click Here for the CMA Presentation

Click Here to Watch Tutorial

Filed Under: Buyers/Sellers Tagged With: CMA Form, comparative market analysis, current market analysis

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