The Stott 58
Client Profile to Invite and allow RELATIONSHIP
It’s critical to have information about your clients, potential clients, and potential referral sources. When you have the right knowledge, you develop TRUST, which is far more important than any product you sell. You don’t have to beat competition… you just need to go around them. You hold the KEYS when you know the People. Knowing them means knowing what makes them happy. Human nature leans toward creating happiness, however THEY define happiness. Maybe it’s your product, and it’s also always something else, too: Recognition, Respect, Reliability, Service, Friendship, Status, Convenience, and Help – things all of us care more about as human beings more than we care about any product. Once you attach your caring and personal knowledge of them to your product, people start seeing you differently.
Use the questionnaire below to develop a profile of each client, potential client, and potential referral source.