June 13, 2022
Your Coaching Matters YCM Pedia
Make This Year Your Best Year Yet in the Real Estate business
May 9, 2022
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Coaching helps you bring your dreams into reality!
We do this by following a four-step Coaching model. The Coaching Model helps to get you beyond the mental chatter that is giving you reasons to stop moving toward your dreams and having what you want in life. Learning this model for use in your business is part of developing a new skill you can use in all areas of your life.
2022 Look, See, Tell the Truth, Take Authentic Action
Real Trends, April 22, 2022, 9:21 am By Donna Stott
There is no doubt that lead generation programs are big money makers — for those selling those leads to agents, or for brokerages getting agents to come to them with a promise of leads.
In my opinion, they are huge money- and time-suckers for agents, however. I believe Steve Murray (senior advisor to RealTrends) once wrote about how agents are paying on average from these sources of over $3,300 per closed lead. That’s not the worst of it.
The worst of it is this: Agents say that these leads covert 1% to 4% of the time. That means for every 100 leads an agent follows up with and nurtures, only one to four of them end a closed deal. So, they wasted their time on 96 to 99 people.
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Client Profile to Invite and allow RELATIONSHIP
It’s critical to have information about your clients, potential clients, and potential referral sources. When you have the right knowledge, you develop TRUST, which is far more important than any product you sell. You don’t have to beat competition… you just need to go around them. You hold the KEYS when you know the People. Knowing them means knowing what makes them happy. Human nature leans toward creating happiness, however THEY define happiness. Maybe it’s your product, and it’s also always something else, too: Recognition, Respect, Reliability, Service, Friendship, Status, Convenience, and Help – things all of us care more about as human beings more than we care about any product. Once you attach your caring and personal knowledge of them to your product, people start seeing you differently.
Use the questionnaire below to develop a profile of each client, potential client, and potential referral source.
Hi Joe, It’s Donna from XYZ properties…
Just wanted to let you know this will be my last call if I don’t hear back from you…
My notes say I’ve left you X messages on this voice mail, sent X emails to you, and sent you X postcards without hearing back from you at all…
And if you have another Agent, I respect that.
So… at this point, I’m going to assume you’re NOT looking for my GREAT SERVICE any longer, or you’ve found someone else (sniff sniff).
If I’m WRONG and you’ve just been in the hospital… or jail… or something like that, then PLEASE give me a call or email back ASAP so we can reconnect about your real estate needs.
I’m as excited as ever to work with you IF you want to work with me… and I want to be YOUR Agent!
Look forward to hearing from you … and if I don’t, it’s been great to know you and I hope you’ll contact me again if you ever need a great Realtor that will work hard for you!
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