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Conversation Advancer:

When someone gives you an appointment in a few days (NLP Future Pacing)

“Thank you for setting the appointment to see me for Saturday at 4:00. You’ll find our meeting very helpful to you.

Now, since we’re not meeting until Saturday, sometimes other agents may be calling and bothering you and even pestering you to set an appointment.  And since the average agent sells only a few homes each year, if you make the mistake of setting an appointment with them, then you have a really good chance of meeting with an inexperienced agent who cannot really handle the more difficult parts of the marketing and negotiating process.

You are already aware of the importance of working with an agent who will get you the highest fair-market value possible, right?  Could it also be that, the more that you think about how important it is to … select the right agent … you realize that your equity is at risk simply by making the wrong decision?  You can comfortably tell those other agents that you’ve chosen me to interview and offer to call them back after our meeting on Saturday. So I look forward to moving you forward when we meet at 4:00 PM!”

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Tech NEWS

If you need a new Mac – it may be wise to wait.

Apple may release M2 14-inch and 16-inch MacBook Pros as early as this fall

Provided component shortages don’t get the best of Apple.

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Conversation to Have with YOURSELF:

Why buy leads? 

Recent article about Open Door and Zillow Close rates – 1.7% and 1.8% – lets say Zillow charges $1500 a month for “10 to 15 Leads per month” (this was the last offer from Zillow for a zipcode I sell in)

So I might get 180 leads a year.  

Our average price is about $350,000 and average commission is about $9000.  So 3 to 4 closings could be expected from the 180 leads (but that’s the number that close not the number I close since most leads are sent to more than one agent.)

But let’s say four deals close out of those leads. 4 closings times $9000 equals $36,000 in income.   $1500 a month to the lead source is $18,000 a year.  So the lead seller would say it is a 200% return on investment.

It is the equivalent of a 50% referral fee.  

AND it doesn’t factor in the time and effort spent on the 176 leads that didn’t buy.  Even if its just 30 minutes a lead that’s 88 hours of effort and if your time is worth $100 an hour that’s $8,800. Not much profit left is there? $9,200 less expenses.  

What if you took $18,000 and spent in on meaningful events and pop-by gifts for your past clients?

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Tech Tip

Anyone using CURBIO.COM?

Pretty cool service although their estimates are on the high end.  
My experience with their people has been fantastic. 

Curbio, Pre-Sale Home Improvements. “We help homeowners and their agents renovate homes before listing: kitchens, bathrooms, painting, roofing, flooring, appliances, HVAC, landscaping, window and door replacement, and so much more.”

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Conversation Advancer:

What to say when they say – “Maybe I should raise the price!”

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Tech Tip

It’s been HOT in our area –this helps!  
I can keep it charged in my car!