Re-Introduction by Robert S. Littell:
“When NetWeaving began, I had no idea that over the next decade it would become a global phenomenon and partly that’s due – thanks to permission from Catherine Ryan Hyde, author of book, “Pay it Forward”, on which the movie classic of the same name was based – to the fact that NetWeaving is now known globally as the ‘business’ version of “pay it forward”.
“Actually, even before the word, NetWeaving came about, the concept started with a term a good friend of mine, Geoffrey Kridel and I called, “Do A Favor Marketing” (DAFM). In order to trademark it, we changed it to “Do A Favor Marketing™”. One day, during a brainstorming session for the company we had formed, “The Enrichment Company”, as we were discussing ‘weaving’ enrichment into the process, the word “NetWeaving” popped out of my mouth, and as they say, the rest is history.”
Heart & Art of NetWeaving Book – Available with permission from the Author Robert S. Littell